You may have noticed that today is 7/10, which can only mean one thing: the worldwide celebration of all things cannabis oil! From wax to crumble to honeycomb, marijuana concentrates make up a booming sector of consumption that’s turning medicating on its head. 

Profundities run rampant in cannabis culture. Ordinary items, songs, locations, even numbers often take on new, deeper meanings when examined through a danker lens. Surely it took a deeply philosophical mind under the thrall of freshly-torched shatter to look at today’s date on the calendar, imagine it inverted, and marvel at the waxy serendipity of what was taking place.

Put your presents under the cacao tree, because World Chocolate Day is here! Whether you treat chocolate as an indulgence or a lifestyle, July 7th is an occasion to celebrate the sweet stuff in all its forms.

A gentle afternoon rainstorm. Putting on freshly laundered socks. Cat memes. Some things in life just cannot be improved upon. Ice cream was once on this very short list, too - but no longer. We found a way to make it better. Sure, sprinkles tried. Those fudge shells that harden on impact had a nice run. But no cone topper has ever made us feel closer to the deities of dessert than sauce made from Good Things Coming Very Cherry Fruit Jellies.

Beta-Caryophyllene is a bit of a rebel in the terpene world. While most other terps are out there binding to the CB1 receptors in your brain and nervous system, Beta-Caryophyllene (BCP for short) prefers to roll with the CB2 crowd in your peripheral system. It’s not here to give you a heady high, it cares only about making sure your joints feel lubed and your body feels grooved. In fact, it’s the only known terpene with the power to directly activate a cannabinoid receptor on its own.